MUMBAI: SapientRazorfish, a part of Publicis Groupe HAS announced that Himani Kapadia has assumed the position of CEO, India, SapientRazorfish and DigitasLBi effective immediately. In this new role, Kapadia will be responsible for the growth of both businesses in India by leveraging the complimentary propositions and offerings of the brands, to help clients reimagine their business through radical customer-centricity.

Kapadia brings 22 years of diverse experience across business, finance, strategy, technology and media. She was instrumental in setting up DLBi in India, and served as its MD before moving on to other global roles within DLBi. She was recognized by Campaign as a “Top 10 Most Admired Agency Leader in APAC”.

“The combined capabilities of SapientRazorfish and DigitasLBi across consumer, digital, experience, data and technology, offer a unique advantage to our clients as they partner with us on their digital transformation journey," said SapientRazorfish MD - Asia Pacific Rajdeep Endow.

"Having known Himani for a number of years, her experience in India coupled with her focus on doing what's best for her clients reassures me that she will help lead our clients through the digital transformation journey," said DigitasLBi CEO APAC Annette Male.

Charulata Ravi Kumar, who led the SapientRazorfish India business, moves on from the organisation to pursue other opportunities.