Mumbai: Spinny, the retailing platform for pre-owned cars has brought Suvid Bajaj on board as head of marketing. 

Under Bajaj's leadership, the marketing vertical will focus on strategic business expansion, elevating brand awareness, driving brand adoption in a sustainable way & continuing to grow Spinny’s credentials as an industry thought leader, said the statement.

“We welcome Suvid on board to build brand Spinny by driving meaningful initiatives for us with his deep understanding of the market and the mindset of young India," said Spinny founder and CEO Niraj Singh. "We are confident that his clear thinking will add value in Spinny’s endeavor to be the most trusted consumer brand and in growing the business as we expand across the country.’’

Bajaj is armed with over 20 years of multi-country and multi-category experience in marketing, sales and consulting. Leveraging his in-depth understanding of business delivery, communication development, delivering innovative plans, display and native platforms he has built his forte in successfully delivering business-marketing conversions.

Prior to joining Spinny, Bajaj held the position of CMO at Udaan.com where he led marketing for all of Udaan’s B2C and B2B verticals. In his earlier stints, he has worked with ITC, PepsiCo, Reckitt and GSK in various sales and marketing roles.

"The focus on quality and customer experience is deeply embedded in the Spinny system and this gels deeply with my value system as a marketer," said Suvid Bajaj on his new role. "I look forward to working with teams across the board to drive the company’s vision to make car ownership simple, accessible and delightful for every Indian household.”