Mumbai: RK Swamy Hansa Group chairman and a leader in the marcom industry, Srinivasan K Swamy was inducted as trustee in the Standing Committee on Advertising (STACA) Trust meeting held recently. STACA is the apex body whose operating arm is the Advertising Council of India (ACI).
ACI is well-known in the advertising world as the organisation which had organised AdAsia in Jaipur 2003 and in New Delhi in 2011. It also sponsors young industry professionals for self-development in the widely acclaimed 'fast-track' program of the Asian Federation of Advertising Associations (AFAA) in Kuala Lumpur, Malaysia.
"Srinivasan Swamy is a well-known advertising leader who had been associated with various prestigious industry associations globally - world president of the New York-based International Advertising Association (the first Indian to hold this position), President of Advertising Agencies Association of India (AAAI), President of the India Chapter of the International Advertising Association (IAA), Chairman of Advertising Standards Council of India, Vice Chairman of Asian Federation of Advertising Agencies, to mention a few," said STACA Trust chairman Ramesh Narayan. "Mr Swamy's grasp of industry matters and his enthusiasm for exploring new frontiers will go a long way in promoting the cause of the marcom space through STACA Trust and ACI."
STACA Trust was set up in 1981 as a public charitable trust. Its main objective is to impart education in advertising, marketing, and allied subjects. Besides, the trust organises various activities to promote growth & development of advertising and marketing and to promote better understanding amongst all the constituents in the field of advertising.
"It's an honour for me to be inducted as STACA trustee. I will do my best for this position and match the stature of some of the earlier trustees - Pradeep Guha, Gautam Rakshit, Dr Ram Tarneja, etc, and guide to upgrade the skills of advertising professionals so that our young people match the best in the world and bring laurels to our industry as well as the country," Swamy stated. "My main emphasis will be on public service communication, which is the need of the hour and I look forward to supporting from media houses for these societal issues. It is important to activate ACI as the platform for all major industry bodies, which it is."
