MUMBAI: Advertising Standards Council of India (ASCI) has appointed the industry stalwart Srinivasan K Swamy as the chairman, as the incumbent head Benoy Roychowdhury’s term comes to a close. R K Swamy Hansa BBDO chairman Sundar Swamy, as he is popularly addressed, was serving as the vice-chairman of the board of ASCI during the HT Media executive director Roychowdhury’s term.

About his primary focus as the chairman, Swamy said, “My focus will be to inform the world about ASCI’s Consumer Complaints Council (CCC) and its members, who preview every objectionable advertisement independent of the ASCI board of governors. These members hail from the civil society consisting of consumer activists, educationists and lawyers, etc. Basically, the decision taken by them reflects a consumer’s decision.”

His appointment as the chairman doesn’t come as a surprise given his contribution to the advertising community in India as the head of R K Swamy Hansa BBDO.

Apart from this, Swamy has played important roles in several industry bodies : International Advertising Association (IAA), Asian Federation of Advertising Associations (AFAA), Confederation of Asian Advertising Agency Associations, ll India Management Association (AIMA), The Madras Chamber of Commerce & Industry, and the list goes on.

Recently, Swamy was conferred with this year's AAAI Lifetime Achievement Award by the Advertising Agencies Association of India (AAAI).