MUMBAI: Ipsos has appointed Vivek Gupta as managing director to steer its Mumbai business. Gupta will report directly to Ipsos India CEO Amit Adarkar.

In his new role, he will be focusing on managing and growing all Mumbai based client relationships, though he will be closely involved in strategy formulation and implementation for other geographies. 

Commenting on his appointment Ipsos India CEO Amit Adarkar said, “Donning an archetypical business head’s hat, Gupta will be aggressively going after lucrative, new accounts and servicing existing large accounts with attentiveness and detailing, underscoring Ipsos’ glocal strategy of providing global know-how and backing with local depth of knowledge and sectoral experience.”

“Business potential is huge and lies under-tapped across our expertise areas of brand health tracking, customer experience, quantitative, shopper behaviour, product testing, market strategy and understanding, public affairs, corporate reputation, qualitative, ethnography, field and tab, among others. Gupta has a huge task cut out for Mumbai market,” he added

“Ipsos is already a well-entrenched player and growing at a frenetic pace, much faster than the MR industry. I see myself as a mercenary salesman proactively pitching for large accounts and opportunities, to spur growth in Mumbai market, which already accounts for Ipsos’ 40 per cent of revenues,” says Gupta.

Gupta brings with him more than half a decade of work experience across the entire gamut of market research.

Prior to this, he was chief sales officer and senior executive director at Kantar IMRB. Gupta started his career as an associate manager at Mudra Communication.