Mumbai: Full-stack marketing automation and customer data platform WebEngage on Tuesday announced the appointment of Ankur Gattani as VP, growth and marketing.

Gattani has over 13 years of experience including as a customer, mentor, and advisor to WebEngage in his previous roles. In this role, he will be taking charge of the entire growth marketing function at Webengage to sharpen the company’s positioning as a thought leader in retention marketing and a champion of building enduring businesses, said the statement.

"As a customer-first company, our primary focus has always been in investing towards the growth of our customers and building success for them in their journey," said WebEngage co-founder and CEO Avlesh Singh. "Ankur’s expertise in customer success and data-driven marketing efforts along with his valuable insights is crucial for the growth of the brand. We look forward to him playing a key role in WebEngage’s next phase of growth."

An IITB/IIM Cal graduate, Gattani's stint at Foodpanda Global to drive CRM efforts led to the transformation of one message-per-country regimen to 1:1 personalised messages on multiple channels across 45 countries, 20+ timezones and languages. The speed of roll-out earned his team accolades and a speaker invite from Salesforce to share the story at Dreamforce - a flagship event by Salesforce.

He has dabbled in ideas in e-commerce and created a consumer FMCG brand as well, is a big believer in driving stories and analogies to help customers understand the brand proposition better.

“Our company’s vision is to drive and create strategic business value for WebEngage and its customers and enable them to have a successful journey with their users," said Gattani. "I am glad to have this opportunity and join the team to accelerate the growth with marquee brands and build user engagement with successful campaigns."