Mumbai: Full-stack retention operating system platform WebEngage on Monday announced the onboarding of Harminder Singh Ari as VP of sales for India.

WebEngage is on a mission to help consumer businesses engage and retain customers better at scale through a robust customer data and analytics platform, a personalisation engine and an omnichannel campaign orchestration system.

"Harminder will provide strategic leadership spearheading the company’s expansion in the enterprise business where WebEngage already has successful and ongoing implementations with leading names as Unilever, L'Oréal, and Bajaj Auto," it said in a statement.

“Enterprises in India are moving fast with data and technology-enabled digital transformation and we have seen very exciting early results in our engagements with enterprises. It’s exciting to now double down on our early wins and we are confident that Harminder’s deep knowledge of the enterprise software ecosystem in India will aid us massively in driving adoption and success among larger organisations," stated WebEngage VP of global business development and partnerships Apoorv Sood. "The era of hundreds of pages of software specs and multi-year deployment plans is over, and enterprises need agile partners to stay flexible and move fast in the changing environment where they’re often competing with digital native new entrants.”

Harminder comes with over 14 years of experience in selling to Fortune 100 global companies having led sales teams with organisations such as SAP, Oracle & Ramco.

“WebEngage leadership’s passion for solving customer data, user engagement and retention led challenges for clients sets them up for success with the modern CMOs. I would love to take this to a larger audience and am looking forward to taking WebEngage to newer heights,” said Harminder Singh Ari on his new role.