MUMBAI: Wild Stone, a popular male grooming brand from McNROE, roped in Ranbir Kapoor as its brand ambassador. Wild Stone’s choice of Kapoor as the ambassador is in line with the core values of the brand.

McNROE founder and MD Narendra Daga said, “Ranbir’s cool demeanour & innate sensibilities completely resonates with our brand Wild Stone. We are all about modern-confident-inclusive masculinity. The market for male grooming in general and deodorants & fragrances, in particular, is growing at almost 15 per cent. I am delighted that a youth icon like Ranbir has chosen to partner with us.”

This partnership is a perfect mix of style, attitude, and confidence shared by the brand Wild Stone and the Bollywood superstar. With huge youth appeal, Wild Stone now aims to drive greater brand salience on a pan-India level through their association with the tremendously talented Bollywood superstar.