Mumbai: FMCG personal care brand Wow Skin Science has announced the onboarding of Anurag Mittal as chief financial officer, where he will head the business and corporate finance vertical for Wow Skin Science and Body Cupid. 

"In this role, Mittal's portfolio will range from financial operations, financial planning & analysis to strategic finance & business partnering," the company said in a statement on Monday.

"We welcome Anurag onboard as our company CFO and believe he will be a great addition to the Wow Skin Science family," commented Wow Skin Science co-founder Manish Chowdhary. "As an experienced and a qualified financial professional, we look forward to his insights in setting a mid and long-term financial strategy for the brand. With him, we look forward to creating collaborative and participative interface for finance as well as operations.''

With his career spanning over 16 years, Mittal has led mandates for brands such as Snapdeal, Paytm, Nokia, PWC and Deloitte, offering his expertise in finance and accounts along with skills in diligence and fund raising, investor relations, treasury operations and investment management. 

“The growth of a brand lies in it’s analysis led strategic expansion and risk taking, that are worth. At Wow, I plan to propel a culture of security and emphasise on driving performance, ensuring integrity and accuracy of company information," said Anurag Mittal. "I look forward to enhancing the brand’s valuation and achieve systematic growth.”