Mumbai: OMEGA’s countdown clock in Paris has finally reached zero, and the Olympic Games Paris 2024 is now underway. Following a colourful opening ceremony in the heart of the host city, the Swiss watchmaker will now begin its role as official timekeeper in all of the 329 events.

For the next several weeks, the world’s greatest athletes will compete in 32 different sports, aiming for the ultimate prizes of gold, silver, and bronze medals. OMEGA has arrived in Paris with 350 tonnes of equipment to support its 550 timekeepers, who will be on-site to measure every second of action, and help determine the official results.

OMEGA president and CEO Raynald Aeschlimann said, “There’s always an incredible energy at the start of the Olympic Games, with so much anticipation for the weeks ahead. OMEGA knows how hard these athletes have trained, and the many hours they have dedicated to their careers. It’s our honour to support them in Paris and be part of their history-making moments.”

This is the 31st time since 1932 that OMEGA will fulfill the role of official timekeeper at the Olympic Games. The brand was originally selected for its reputation in precision, and that quality remains at the heart of its timekeeping service. For the past 92 years, OMEGA has been committed to excellence, innovation, and reliability at the Olympic Games, having developed and evolved many of the critical technologies that athletes, judges, and spectators rely on.

Paris 2024 is the latest milestone in the brand’s legacy. As the sporting events unfold, the OMEGA countdown clock will remain in place at Port de la Bourdonnais, near the Eiffel Tower, as it continues counting down to the Paralympic Games, which begins on 28 August. OMEGA has timed this inspiring occasion since 1992, and will resume its duties once again this summer.