MUMBAI: In the sprawling world of material handling, where mammoth machines speak louder than words, TIL Limited—India’s eight-decade-old pioneer in infrastructure and material handling equipment—has taken a decisive step to amplify its voice.
The stalwart, known for revolutionising India’s industrial backbone with cutting-edge mobile cranes and reach stackers, has appointed Confiance Communications as its public relations partner. This strategic collaboration aims to ensure that TIL’s legacy is not just built but brilliantly broadcasted.
As part of the partnership, Confiance Communications will lead TIL’s comprehensive communications strategy. The agency aims to amplify TIL’s leadership, legacy, and innovative contributions to India’s infrastructure sector. Its mandate includes strategic media relations, reputation management, executive positioning, and the development of compelling narratives that highlight TIL’s specialised offerings for the defence sector and its cutting-edge technological advancements.
Confiance Communications founder & chief strategist, Bushra Ismail expressed her excitement, "Partnering with TIL Limited marks an exciting milestone in our journey. Their remarkable legacy of delivering cutting-edge material handling solutions has been instrumental in shaping India's infrastructure landscape since 1944. What truly sets TIL apart is their unique combination of deep engineering expertise, defence sector capabilities, and commitment to technological innovation. As their Communications partner, we look forward to amplifying TIL's industry leadership through strategic storytelling—from their pioneering work in manufacturing specialised equipment to their crucial role in India's most challenging infrastructure projects."
TIL Limited, head of brand, content & PR, Rishabh P Nair highlighted the importance of the collaboration, "As we accelerate our commitment to advancing India's infrastructure capabilities, having the right communications partner is crucial. We wanted a dynamic team that could be quick on their feet and aligned with our values of collaboration, caring, customer centricity, excellence, entrepreneurship, and integrity. Confiance's proven expertise aligns well with our goal of telling TIL Limited's iconic story. This partnership will be instrumental in showcasing TIL's technological innovations, our commitment to 'Make in India', and our continuing legacy of delivering world-class equipment that powers nation-building projects."
Through this partnership, Confiance aims to cement TIL Limited’s position as an industry leader, highlighting its contributions to India’s infrastructure growth and its ongoing commitment to innovation and excellence.
