MUMBAI: Comfort meets strategy, and the result? A whole lot of swagger for your home and lifestyle.

Frido teams up with Kaizzen to bring ease and innovation into every Indian household. On 17 January 2025, Frido announced its partnership with Kaizzen, marking a new chapter in its decade-long journey of redefining everyday living with cutting-edge ergonomic solutions.

Frido isn’t just about furniture; it’s about freedom—freedom to walk, sit, and sleep better. From pioneering the ‘Frido Go’, the first self-propelled shower wheelchair, to introducing Dual Gel Insoles and the quirky-yet-practical suitcase-folding commode wheelchair, Frido has revolutionised ergonomic living. And now, with products like the ‘ultimate mattress’, ‘deep sleep pillows’, and ‘ergonomic cushions’, they are making comfort a lifestyle.

But here’s the real question: Can Frido take its game to the next level? That’s where Kaizzen steps in.

Kaizzen, an award-winning communications agency with 16 years of experience, knows how to craft stories that stick. They’ve mastered the art of making brands shine, and Frido is no exception. With a mix of digital marketing, public relations, and corporate communications, Kaizzen plans to elevate Frido’s message to reach over 100 million Indians.

“Frido’s mission to transform lives through innovation resonates deeply with us,” said Kaizzen COO Nikhil Pavithran. “Our goal is to create a narrative that establishes Frido as the gold standard in ergonomic solutions while making comfort and accessibility universal priorities.”

Frido’s founder & CEO, Ganesh Sonawane couldn’t be more excited about the partnership, “At Frido, we aim to make daily living effortless with thoughtfully designed products. Kaizzen’s expertise in strategic communication will help us showcase how our innovations are improving the quality of life for millions.”

With this collaboration, Frido aims to inspire a future where innovation meets accessibility at every corner.

Think of a world where you don’t just dream of comfort—you live it.

Kaizzen will bring this vision to life through compelling campaigns, turning Frido’s products into household essentials. Who wouldn’t want a mattress that feels like a hug or a wheelchair that practically glides on its own?

Are you ready to Frido your way to a better life?