Mumbai: D’Décor has announced the nationwide retail launch of its new brand, Sansaar. Available in 350 stores across 50 metro and non-metro cities, Sansaar is dedicated to conscious living and offers mindfully crafted home décor fabrics.
Ahead of the launch, Sansaar unveiled a new TVC, Bollywood actor & brand ambassador Ranveer Singh with the tagline ‘live consciously’. The commercial resonates with Sansaar's dedication to mindful living. It portrays homes where every choice contributes to a positive impact on the environment. Ranveer Singh's association with Sansaar underscores the brand's message of integrating style seamlessly with environmental awareness, offering consumers an opportunity to enhance their living spaces responsibly.
Commenting on the launch, Sansaar business head Sanjana Arora said "Sansaar takes pride in its premium, minimalist fabrics crafted in India. These products will be available through our extensive network of exclusive retail outlets in major metros, tier 1, 2, and 3 cities throughout India. This expansion with the glorious presence of Bollywood’s Powerhouse Ranveer Singh as our Brand Ambassador highlights our focus on providing high-quality solutions for home décor that resonate deeply with our discerning customers. We invite you to explore this collection, curated to enrich homes that are both mindful and aesthetically pleasing.”
“At Sansaar, we believe in creating spaces that inspire and uplift, offering our consumers a unique blend of style and sustainability. Each piece is a representation of quality, artistry, and innovative design, enhancing living spaces with both elegance and environmental consciousness,” said Sansaar creative director Sarah Arora added.
Ranveer Singh said,“Sansaar represents a vision close to my heart; a vision where homes aren't just spaces, but reflections of our values and aspirations. It's about making choices that resonate with every facet of our lives with purpose. I am delighted to be a part of the D'Décor family as we bring this collection to the audiences.”
Starting July, Sansaar will introduce an extensive collection of premium soft furnishing fabrics, including curtains and upholstery, followed by a comprehensive range of premium home décor fabrics designed to elevate any living space in the coming months.
D’Decor Exports Pvt Ltd managing director Sanjay Arora said, “Each piece in the Sansaar collection reflects a commitment to quality, innovation, and a deep-seated respect for our planet, inviting individuals to create homes that not only exude style but also contribute positively to the environment.”
