PANAJI: Even as the national television network Doordarshan aired live the grandeur of the opening ceremony of the Festival on 20 November, the Information and Broadcasting Ministry came out with a new initiative by streaming live the entire programme for about three hours on YouTube.
While the Ministry had gone on YouTube just over two months earlier, it has attempted to bring to life the IFFI through its link http://www.youtube.com/user/INBMINISTRY/videos where it is also placing short promotional of various films of the festival, and will also carry interviews of important dignitaries.
The objective of launching the channel was to reach out to the young population of the country, sensitizing them about the Government’s policies and programmes. At the same time, the channel has provided a window to disseminate information on key issues and events regularly in an effective manner.
Since its launch, the channel has successfully incorporated a bouquet of programmes on the platform catering to different cross sections. The uploaded programmes include Live streaming of events, news capsules of two to three minutes duration, campaign spots, short films and documentaries, classical music, inspirational speeches, etc. The response has been overwhelming. Till date the channel has received about 25000 video views and has approximately 295 subscribers.
The channel has provided the Ministry the opportunity to integrate communication and content on a newly emerging platform. The content is regularly updated on a day to day basis through the social media cell set up for this purpose.
The 43rd IFFI is being publicized and promoted in a big way through the channel thereby giving it a better profile on the social media network.
Some of the Events proposed to be covered on a daily basis are: Interviews of Film Directors and Producers of National and International Fame; Tributes and Retrospectives of Indian Panorama; Master Classes for budding filmmakers; some sideline stories about Goan culture, heritage etc.; and Cultural Performances of Goa.
