MUMBAI: French distribution company Ad Vitam has acquired French rights of Ashim Ahluwalia’s Miss Lovely.

Set in the lower depths of Bombay’s C grade film industry, Miss Lovely follows the devastating story of two brothers who produce sex horror films in the mid-1980s. The film is set to premiere in Un Certain Regard at Cannes Film Festival on 24 May.

Ramarked Mackey, “We are happy to make Ad Vitam our French partner in this extraordinarily vivid tale!”

Films in the Ad Vitam stable include Take Shelter by Jeff Nichols, Farewell My Queen by Benoit Jacquot, Miss Bala by Gerardo Naranjo and Bull Head by Michael R. Roskam.