Mumbai: Having started the horror film genre when he made Bhoot n 2003, Ram Gopal Varma is back with what he does best. He is all set to send more shivers down the spine with Bhoot Returns and is leaving no stone unturned to create a buzz of the film on digital platforms as well.

With this Varma wants to ensure that he uses the digital platforms in the best possible manner to promote this film.

The filmmaker has released a set of videos of Bhoot Returns that has candid raw footage captured on CCTV camera of paranormal events. The whole concept of showcasing five videos was a rather innovative and strategic way of promotion, according to Varma.

Soon after their release, all the videos went viral after seeing which the fans took notice and started talking about the same.