Mumbai: As the year draws to a close, Chrome Pictures production house with cutting-edge advertisements and films, takes a moment to reflect on a year supposed to have creativity, innovation and success.
In the ever-evolving landscape of the entertainment industry, Chrome Pictures has continued to push boundaries of storytelling through its approach to film production. With a commitment to quality, originality and diverse narratives, the production house positioned itself as a trailblazer in the world of cinema. Led by a dynamic team of founders and directors, Amit Sharma, Aleya Sen, Hemant Bhandari, and a talented in-house roster, Chrome Pictures has nurtured filmmakers who have grown to become influential figures in the ad industry.
After making a mark of its feature film debut, the national award-winning & ‘Badhaai Ho’, Chrome Pictures ventured into Original Web Films for OTT platforms. ‘’Trial Period’’ released on 21 July 2023, directed by Aleya Sen, starring Genelia Deshmukh and Manav Kaul, presented yet another unique concept of ‘Father on rent’ that struck a chord with the audience. The reviews ranged from ’Being an ode to familyhood’ to being “an unavoidable, feel good film”. Likewise, ‘’Lust Stories 2 (Tilchatta)’’, Directed by Amit Sharma left a lasting impact. His much talked about film, “Maidaan”, starring Ajay Devgn is awaited.
Both releases received esteemed awards - Genelia Deshmukh received a Talentrack award for Best Actor in a Comic Role (Female) for ‘Trial Period’ and Amit Sharma received the Top 10 most popular Indian movies (Streaming) of 2023 IMDb award for Lust Stories 2.
Chrome Pictures filled the advertisement space this year with campaigns for “Mahindra Automotives”, “VI #BeSomeonesWe”, “Astral Pipes” #AccessToCleanWater, “Colgate” #ToothlessGranny, “TATA IPL”, “Lever Ayush” and “Titan Raga” directed by Amit R. Sharma, “Piramal Finance” - Hum Kaagaz Se Zyaada, Neeyat Dekhte Hain, “Glow & Lovely” #KaamyabiKeRangDikhao and “Limca” – Sab Nichord Le #MatThak by Hemant Bhandari, “Asian Paints” #MeraWalaMood in collaboration with Ogilvy aired during the festive season, “HDFC” #ZindagiKeLiyeSIP and “Flite” - #SarUthaKadamBadha by Advait Chandan. The other talented directors of Chrome Pictures kicked off campaigns throughout the year.
Among them are the “Epigamia” and “Britannia Bourbon” Ads and the recent “IndusInd Bank” Ads directed by Roopali Singhal which was aired during the recent ICC Men’s Cricket World Cup. Much talked about “Astral Pipes” #BharosaChuno, “Digital India ka TATA IPL” and “Cadbury Celebrations” #BrothersWhoCare was directed by Rai.
“Lipton” Darjeeling Green Tea directed by Debanjolie Bhattacharjee and “MTR” Badam Milk directed by Mithun Shaw. Throughout the year, Chrome has successfully delivered a diverse range of projects that have captivated audiences globally. Amongst the many accolades that Chrome Pictures has won this year, some of their best ads won multiple awards, mainly –
1. ‘Dove #StopTheBeautyTest’ | Directed by Amit Sharma - Cannes Lion Award, D'& D Award, LIA Award, Kyoorius creative award, TheAbbys, INDIAA awards.
2. Truecaller | Buri Nazar Waale Tera Call Laal | Directed by Amit Sharma -Spikes Asia award, TheAbbys, Kyoorius Creative Award, INDIAA awards,
3. Mutual Funds #ZindagiKeLiyeSIP |Directed by Advait Chandan- INDIAA awards
4. Epigamia | Directed by Roopali Singhal - New Director Lotus - AdFest Award.
Speaking of expansion, Director Aleya Sen talked about their latest launch CRIMSEN TALES, a Creative Lab. “It’s an initiative of bridging gaps between Industry stalwarts and young talents. There is untapped young talent in abundance today, Crimsen is a stepping stone in finding the best of talents in various fields and providing opportunities”. Their first workshop at Soho house with top women producers of Industry made noise and was well received.
On the other hand, Chrome’s digital wing, Minikin DG Works, has continued to ardently focus on delivering and catering specifically to the ever-growing modern demands of the virtual market. It is one of the most progressive and cost-effective ways of communication.
Looking forward to the coming year, Chrome Pictures is poised for achievements. With a slate of projects in the pipeline and a continued commitment to pushing boundaries, the team is set to make a mark in the world of entertainment.
As we bid farewell to 2023, Chrome Pictures expresses gratitude to its dedicated team, partners and the audience for their unwavering support. The production house looks forward to continuing its journey of innovation, storytelling and excellence in the years to come!
Film Links -
1. Trial Period - Official Trailer | Genelia Deshmukh | Manav Kaul | Streaming Free 21 July | JioCinema
2. VI #BeSomeonesWe -#BeSomeonesVi | VI | CHROME PICTURES Director: Amit Sharma,
#BeSomeonesWe | VI | CHROME PICTURES Director: Amit Sharma
BeSomeonesWe | VI | CHROME PICTURES Director: Amit Sharma
#BeSomeonesWe | VI | CHROME PICTURES Director: Amit Sharma
3. Astral Pipes #AccessToWater - https://youtu.be/Ru48Xrx12qI? Feature=shared
4. The Toothless Granny | Colgate Strong Teeth | CHROME PICTURES Director: Amit Sharma
5. Digital India Ka TATA IPL | JioCinema | CHROME PICTURES Director: Rai
6. Not Aaaahh! | Lever Ayush | CHROME PICTURES Director: Amit Sharma
7. #LoveYourselfBoldly | Titan Raga | CHROME PICTURES Director: Amit Sharma
8. Hum Kaagaz Se Zyaada, Neeyat Dekhte Hain | Piramal Finance| CHROME PICTURES Director: Hemant Bhandari
9. #KaamyabiKeRangDikhao | Glow & Lovely | CHROME PICTURES Director: Hemant Bhandari
10. Sab Nichord Le #MatThak | Limca | CHROME PICTURES Director: Hemant Bhandari
11. #ZindagiKeLiyeSIP | HDFC Mutual Fund | CHROME PICTURES Director: Advait Chandan
12. Sar Utha Kadam Badha- Flite | Relaxo | CHROME PICTURES Director: Advait Chandan
13. Asian Paints #MeraWalaMood - #MeraWalaMood | Asian Paints | CHROME PICTURES Director: Advait Chandan
#MeraWalaMood | Asian Paints | CHROME PICTURES Director: Advait Chandan
#MeraWalaMood | Asian Paints | CHROME PICTURES Director: Advait Chandan
#MeraWalaMood | Asian Paints | CHROME PICTURES Director: Advait Chandan
#MeraWalaMood | Asian Paints | CHROME PICTURES Director: Advait Chandan
#MeraWalaMood | Asian Paints | CHROME PICTURES Director: Advait Chandan
14. Tell me something new! | EPIGAMIA | CHROME PICTURES Director Roopali Singhal
15. It’S Chocolate, Chocolate, Chocolate | Britannia | CHROME PICTURES Director: Roopali Singhal
16. IndusInd Bank presents INDIE | IndusInd Bank | CHROME PICTURES Director: Roopali Singhal
17. Bharosa chuno | Astral Pipes | CHROME PICTURES Director: Rai
18. #BrothersWhoCare | Cadbury Celebrations | CHROME PICTURES Director: Rai
19. Digital India Ka TATA IPL | JioCinema | CHROME PICTURES Director: Rai
20. “Is a masterpiece!” | Lipton Darjeeling Tea | CHROME PICTURES Director: Debanjolie Bhattacharjee
21. MTR Badam Milk | MTR Foods | MINIKIN DGWORKS Director: Mithun R Shaw
22. #StopTheBeautyTest | DOVE | CHROME PICTURES Director: Amit Sharma
23. Truecaller - Buri Nazar Waale Tera Call Laal | Dir. Amit Sharma
