MUMBAI: Film critic Rajeev Masand has joined filmmaker Karan Johar's talent management agency Dharma Cornerstone (DCA) as chief operating officer. Johar had announced the talent management venture in December last year in partnership with Bunty Sajdeh who already owns Cornerstone that he founded in 2008. The firm manages sportspersons like Virat Kohli, Vinesh Phogat, KL Rahul, Sania Mirza and Yuvraj Singh.

Masand has worked as a journalist and critic in the entertainment industry for over two decades. In his new role, he will focus on development at Dharma Cornerstone Agency through various avenues for each individual.

"Harvesting quick decision-making and profitable partnerships amongst stakeholders and individuals, Masand's position is set to align with the agency's vision and values to elevate its progress and success in the industry," a statement from DCA read.

According to the statement, Dharma Cornerstone Agency aims to be "an indomitable powerhouse of talent that will drive collaborations and become the benchmark for artist management and representation in the country."