MUMBAI: Salman Khan‘s Bodyguard has made the most of Eid-day release with the Ganeshotsav holiday following a day later. The movie collected Rs 411 million in these two days itself.
The collections softened somewhat on Friday and Saturday to peak again on Sunday to end its five-day weekend with a whopping Rs 889.5 million.
Made on a production budget of Rs 620 million, the print and promotion cost would peg the total cost of the movie at over Rs 800 million. The smart release strategy has, undoubtedly had a role to play in keeping Reliance Entertainment‘s recent good run going with a worthy grosser in the wake of Singham.
While Bodyguard may have limited repeat value and show a decline at multiplexes, its collections at single screen are still holding on.
With its impressive opening overseas and an assured following on satellite and video market, Bodyguard is sure to prove an earner if not a goldmine!
Shabri with Rs 2.64 million, Yeh Dooriyan with Rs 2.72 million and Chitkabrey with Rs 1.62 million in their first-week run prove poor contenders.
Aarakshan collected Rs 43 million in its third week to take its total to Rs 372 million.
Singham, having come to an end of its successful run, added Rs 11 million in its fifth week to take its tally to Rs 999.5 million.
Zindagi Na Milegi Dobara collected Rs 11 million in its seventh week to take its total up to rs 866 million.
Murder2 mopped up Rs 489.5 million at the end of eight weeks.