Mumbai: The film industry itself is a place that seamlessly operates on being 'out of the box'—the irony, in fact, is its special quality. In the film industry, the fundamental concept of crafting narratives or conceiving ideas has consistently revolved around being pioneers, as the saying goes, 'setting trends. For those with a creative inclination, the film industry serves as an unparalleled playground for imagination. For a creator and director, the best place to execute the impossible; for all other heads of departments, an incredible environment to showcase their skills thrives within the dynamic realm of film, television series, or short films, allowing artists to refine their craft while illuminating the essence of storytelling and the director's vision. They are within the box of the story but can operate 'out of the box' in their skills.
The audience's encounter and endorsement of the film industry are also completely "out of the box," defying conventional expectations and norms. Their contemplation and admiration, whether experienced in the grandeur of cinemas, the intimacy of personal laptops, the convenience of cell phones, or the familiarity of a household TV, are uniquely intertwined with the film industry. This experience is markedly different from their everyday lives.
As a producer and business leader, the rationale behind navigating the film industry lies in our adherence to its ROI-centric principles. This approach not only guides our operational strategies but also informs our decision-making processes, ensuring sustainable growth and success within the dynamic landscape of the film business. In essence, the film industry thrives on the belief that the impossible is achievable. This conviction underscores the necessity of 'out of the box' thinking as a fundamental skill set for success in this dynamic field. Therefore, embracing creativity and innovation becomes not just a choice but a prerequisite for belonging to this vibrant world of storytelling.
The article has been authored by Amita Madhvani - co-heading business (EFPL/ RMF/ EV) and engaging for new business.
