MUMBAI: Vasan Bala’s upcoming Hindi crime thriller ‘Peddlers‘ has been chosen to represent India officially at the 2012 Cannes Film Festival as part of International Critics‘ Week.

The film will also compete in the Camera d‘Or section.

Founded in 1962, Cannes Critics’ Week is the oldest parallel competitive section of the Cannes Film Festival. This is a parallel section at the Cannes Film Festival that discovered filmmakers like Wong Kar Wai and Bernardo Bertolucci among others.

Peddlers is a character-driven thriller about two parallel love stories - one about a cop and his married neighbour and the other of a girl on a mission and an aimless guy.

The film is about love, loss of innocence and coming of age.

Peddlers stars Gulshan Devaiah, Siddharth Menon, Kriti Malhotra and Nimrat Kaur, among others.

Eros International Media Ltd has collaborated with Anurag Kashyap Films Pvt Ltd (AKFPL) and Sikhya Entertainment for the film.