The exhibition sector felt some relief with a blockbuster in Dangal after a long gap to help them sustain the cinemas, the vacuum faces them again as the two new movies, OK Jaanu and Haraamkhor, failed to bring in even the initial audience or, for that matter, even the compulsive first day or first weekend viewers.
With the forthcoming week offering no solace in the form of a major release, the cinemas face another dull week of ‘No audience, No show’ till two major films, Kaabil and Raees, fight it out for the playtime at the multiplexes on the eve of the Republic Day. Both release on 25 January.
*OK Jaanu, a remake of the Tamil film, O KadhalKanmani, in Hindi failed to arouse the curiosity depriving it of an initial draw. The film suffered due to its length sans face value, its South flavour and lack of a decent musical score, a mandatory ingredient in any romantic movie.
The film managed an average opening day figures of a little over Rs 3 crore. Friday, 13 January, and Saturday, 14 January, collections remained below par, too, as the film vied for attention on both days when the nation celebrated various festivals in different parts of India.
As these two days managed to pull in just about Rs 7.5 crore. The film managed to collect Rs 11.9 crore for its first weekend, which is on a low side.
*Haraamkhor is another film to go down as ‘No audience No show’ category film.
*Dangal continues to create havoc as well as new records. The film's three week total reached Rs 359.87 crore, the highest domestic box office collections so far.
The film added another Rs 10.24 crore for its fourth weekend to take its 24-day total to Rs 370.11 crore.