MUMBAI: Filmmaker James Cameron has entered into a joint venture in China for developing and expanding the technology in the country.
The filmmaker‘s Cameron/Pace Group (CPG), that specialises in 3D technology, has partnered with two Chinese firms from the city of Tianjin, Tianjin High-Tech Holding and Tianjin North Group, it is learnt.
"The future of entertainment is 3D and we believe that the future of 3D is right here in China," said Cameron in a statement adding that he was in the Chinese capital not as a director but as a businessman.
The noted director, who is convinced that the transition of the film industry from 2D to 3D is inevitable, believes that "China is the most fertile soil to plant that seed".
"We are here to make movies better by working with film-makers here in China," said Cameron. "We are here to give them the tools and the techniques to make the transition from 2D to 3D," he added.
Cameron hopes to take advantage of a box-office explosion in China, where the film industry is booming and the number of cinema halls is on the rise, potentially offering one of the most lucrative markets in the world.
Cameron‘s Titanic and Avatar, incidentally, broke all records in China.