Mumbai: Multiplex chain Inox Leisure Ltd on Thursday announced the onboarding of Nissan India as official sponsor of the World Cup screening at Inox.

The partnership will see Nissan India and Inox working across various digital media platforms including on-screen and video wall advertisements, as well as hosting live match screening sessions for their exclusive clientele and dealer partners. Nissan is the official sponsor of ICC Men’s T20 World Cup and Nissan Magnite is the official car of the tournament.

“The initiative presents a great opportunity for the fans who wish to experience the ‘stadium energy’ in a carnival-like, safe and hygienic setting, while enjoying Inox’s food-combos and gourmet options served at the multiplexes,” read an official statement by Inox.

Inox Leisure Ltd chief sales and revenue officer Anand Vishal said, “With an aim to provide a holistic experience to our patrons, we have constantly been working on our alliances to help us elevate their cinema-going experience. The ICC Men’s T20 World Cup is one of the much-awaited cricketing events across the globe, and it is a privilege for us to screen the matches LIVE at our cinemas. The partnership with Nissan India adds a new dimension and further strengthens our brand offering.”

The seventh edition of the ICC Men’s T20 World Cup hosted by BCCI in UAE and Oman began on 17 October and the final match is scheduled on 14 November. Inox will showcase all matches played by team India, along with marquee league matches, the semi-finals and the final in all major cities in India, said the statement.

“The ICC Men’s T20 World Cup is one of the greatest cricket events India looks forward to. Nissan is happy to associate with a dynamic brand like Inox to bring world-class viewing experience to cricket fans. The #BreakBoundaries theme that embodies the spirit of cricket as a sport is echoed by cricket fans in their day to day lives as they strive to move ahead in life,” stated Nissan Motor India MD Rakesh Srivastava.