Mumbai: MovieMax Cinemas, part of the renowned Kanakia group, is to announce a series of innovative experiential marketing initiatives in anticipation of Marvel Studios’ upcoming mega-blockbuster, Deadpool & Wolverine, set to hit theatres on 26 July in English, Hindi, Tamil and Telugu.
MovieMax Cinemas CEO Ashish Kanakia shared, “We are incredibly excited to join the global fanfare for the release of Marvel Studios’ Deadpool & Wolverine. At MovieMax Cinemas, we’ve embraced the Red and Yellow Fever by changing our logo colours to reflect the iconic hues of these beloved characters and is prominently being featured across all our social media channels, including Facebook, Instagram, and X.”
In addition to the logo transformation, MovieMax Cinemas has opened bookings to heighten the fan experience. The cinema chain plans to introduce special early-morning and late-night fan shows nationwide, ensuring that fans can catch their favourite stars, Ryan Reynolds and Hugh Jackman, in action at their convenience. To further enhance the cinematic experience, MovieMax is curating exclusive F&B combos, offering delicious snacks and beverages for moviegoers to enjoy during the film.
MovieMax Cinemas invites fans to join in this extraordinary celebration of Deadpool and Wolverine. With a commitment to providing an exceptional viewing experience with mix of comfort and the latest technology, MovieMax is your ultimate destination for infinite entertainment.
