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Turner Broadcasting has split up its ad sales functions in to two - one looking after news, and the other after entertainment ad sales. The entertainment unit‘s ad sales are to be headed by senior vice-president David Dickman, who has been redesignated as Turner International Advertising Sales executive vice-president looking after Europe, west Asia, Africa, Latin America and the Asia Pacific. Responsibility for news ad sales falls on Kevin Razvi, who has been promoted as executive vice president of TBS International‘s Advertising Sales for the same regions.
Both executives will be based at TBS‘s European headquarters in London and will report to Andy Bird and David Levy, co-presidents of Turner Broadcasting International. Together they will oversee 10 CNN branded television networks, 33 TBS entertainment networks and 35 CNN and entertainment Web sites.
In addition to the promotion of Dickman and Razvi, Richard Chamberlain and Teri Carcano have each been promoted to senior vice president of Turner International Advertising Sales. Chamberlain is based in New York and is responsible for international advertising efforts across the East Coast. Carcano is based in Los Angeles and is responsible for international advertising efforts across the Midwest and Western regions.
They report to Dickman and Razvi. Dickman and Razvi who assume the responsibilities previously held by Levy, who was president of Turner International Advertising Sales, before assuming his current position.
"Turner Broadcasting‘s international businesses are some of the fastest growing areas for the company," says Levy. "This new structure will help us focus equally on our entertainment properties and news services, positioning the company for continued growth and success in the global marketplace and further expansion in the digital arena."
"As clients become more focused on worldwide strategies, this new structure will help us provide smarter, global cross-platform media packages," said Bird. "The speed at which we are developing our branded product and our new distribution channels gives us a real head start."
