Intelsat yesterday launched a new brand identity, the centre point of which is a new visual identity that includes three panels that intersect to form the letter "i" in the middle, representing how Intelsat is a bridge that helps its customers and their worlds connect. The word mark for Intelsat is no longer spelled in all upper case letters, as an acronym, but with an initial capital "I", as the proper name of the company, according to a press release.

Intelsat CEO Conny Kullman, speaking at the Satellite 2001 conference in Washington DC yesterday, commented: "Our key challenge in developing this brand was to show how our resources and technology in the sky make people's lives on earth better - how we create opportunities for our customers by connecting the world. We also wanted our new brand identity to reflect collaboration, innovation, flexibility and partnering, as these are the drivers that we believe will be key in our future. We are aligning our business practices and priorities with the marketplace, and we believe that this new brand projects Intelsat as a modern, customer-centric company, geared for the future."

At the same time, Intelsat also announced that it had redesigned its web site to conform to the new brand look and feel.

Intelsat offers Internet, broadcast, telephony and corporate network solutions around the globe through 19 satellites. Telecommunications companies and broadcasters in more than 200 countries and territories are connected to Intelsat.

In India, Intelsat is represented by government telecom gateway Videsh Sanchar Nigam Limited.