NEW YORK: ZEE TV America launches new kid’s programming in the USA. An array of four edutainment programs catered to South Asian children and teens makes learning a fun experience. The kid’s band began Tuesday, September 3rd and is scheduled to air Mondays to Fridays at 5:30p ET.

The new kids programming is part of the ZEE Q brand and is targeted towards 4 – 14 year olds. The week-long spread of programs includes Brain Caféon Mondays, which showcases scientific concepts, theories and experiments. Teenovation on Tuesdays provides an inside look on recent innovations by children all over India. Airing on Wednesdays and Thursdays, Wordmatch is perfect for those aspiring to be the next spelling bee champion. Fridays will bring you Shabaash India.

Sameer Targe, General Manager of ZEE Americas said, “This step is in continuation of our effort to expand our viewership. We saw a strategic need-gap in the younger demo and took the opportunity to introduce kids’ programming. The challenge was to differentiate from the regular children’s programming that is available on American Television. Our kids programming is not just entertainment but it’s edutainment. ”