CANNES: Reed MIDEM’s closing conference today saw the announcement of ‘Mip Digital Fronts’ at MipTV 2014.
Effectively, Mip Digital Fronts will be the world’s first international screenings showcasing buyers, producers, distributers, advertisers and strategists from the global TV and digital entertainment ecosystem.
MipTV 2014 (the 51st annual MipTV) will be held in Cannes from 7-10 April next year whereas the MIP Digital Fronts will be held at the Palais des Festivals on 9 April, 2014.
With MipTV being the world’s longest running annual television content market, conference and exhibition event, Mip Digital Fronts is estimated to reach over 11,000 international executives from approximately 100 countries, which includes 4,000 buyers, of which 800 will be Video on Demand (VOD) and digital acquisition specialists.
Significantly, Mip Digital Fronts aims to create the digital entertainment industry’s first true international marketplace for production, distribution and acquisition of high-quality original content produced exclusively for audiences on online web channels and app-based/OTT streaming video platforms.
Reed Midem director television division Laurine Garaude said: “For 50 years, MipTV has been the global destination to acquire new programmes. As the quality of online video entertainment evolves, the critical mass of audiences and advertisers is being reached, creating a sustainable marketplace for digital online production and distribution.”
“By introducing ‘Mip Digital Fronts’ at MipTV, we are simultaneously building a market for digital studios, while creating a platform for television and film studios to leverage their digital programming and production assets during the market.”
‘MIP Digital Fronts’ was conceived by Reed Midem, following the success of YouTube’s original online content showcase at MipTV 2013.
It will feature a full-day programme of 45-minute curated screening from world-renowned platforms, digital studios and online channels, and cover all genres of original digital content, including scripted and non-scripted series, shorts, formats, games, animation and content targeting kids and young adults. Additionally, there will be on-stage interviews with producers, creative executives and talents behind the content.
