MUMBAI: Madison Media has announced a few changes in its top management that start with the promotion of Madison Media Sigma COO Vanita Keswani to CEO of Madison Media Sigma. Further, current Pinnacle SVP Shekhar Bannerjee has been elevated to COO of Madison Media Infinity.

Commenting on the new appointments, Madison Media & OOH, Group CEO, Vikram Sakhuja said, “This is a great recognition for Vanita and Shekhar. Vanita has brought solidity to a diverse portfolio and has driven consistent client value. Shekhar in his most recent avatar had driven Mondelez to a world class account. Both these promotions are truly deserved and I wish them the best in their new challenges.”

Keswani has been with Madison Media for the last 18 years and donned various key roles and today heads a large portfolio of clients including Raymond, Piramal, McDonald’s, Shaadi.com, Pidilite, Indian Oil, Lodha, DHFL, Omkar, etc.

Bannerjee joined Madison Media as a management trainee in 2004 and has risen to the top over the last 11 years. He will be responsible for Godrej, Asian Paints and Marico businesses of the Mumbai office.
 

These promotions are part of Madison Next, an all-encompassing programme launched by Madison three months ago, that gets the agency future ready, focus on digital, empower youngsters, promoting internal talent to senior level management roles across units and focus on research, insights and big data.