MUMBAI: All energies are being diverted towards introducing the third season of KBC with a 'mighty bang' and Star has shown no less vigour in promoting their prime property. The channel has unveiled teasers of a music video that will feature the 'Don' rapping to lyrics that read "Kar le Kar le Tu Aek Sawal." As a prelude to the launch of the show, the three minute music video will premiere at 9 pm on 22 January.

Speaking to Indiantelevision.com Star India advertising, sales and distribution president Paritosh Joshi hopes that the new hip hop track will take on a life of it's own and go on to become a regular addition to music channel, radio and night club play lists. "Morover, the track makes no mention of KBC."

With no obvious mention of KBC, the visuals however definitely amplify the big question mark "?", apart from the title of the track and opening line bearing the theme "Kar le Kar le Tu Aek Sawal."

What's interesting is that King Khan himself seemed to have devised this plan to promote the show. This may help facilitate a stir among the core 'youth based' audience, mainly women, that the show is attempting to reach out to this time.

However, the promo looks like a take off from the actor's latest avatar in Don, not excluding 'the black shades, bling and sexy women.' This is in stark contrast to the more sober persona that the actor displays on the other promos for KBC.

The music video has been conceptualized, choreographed, directed and sung by Ganesh Hegde. The music has been done by Vishal and Shekhar and the lyrics by Shabbir, RD Telang, Kumar and Asif Baig.