MUMBAI: The 2006 China International Sports TV Forum takes place in Beijing on 24 August.

With technology breaking new ground for sports television decision-makers in sports, technology, branding, sponsorship, government and finance will debate and discuss the opportunities and future of sports television.

The speakers include ESPN Star Sports (ESS) Asia MD Jamie Davis, Total Sports Asia COO Ian Ayre, Beijing Olympic Broadcasting COO Ma Guo Li and BBC Sport head of major events Dave Gordon.

The topics for discussion include: Using creativity to attract the sports TV viewer, In Practice - A Case Study, A made-for-TV sports event - How and why it worked, The Future of Sports TV Production, Sports TV on the Move, In the Big League - Global sports media rights, Changing the landscape of sports sponsorship for Beijing and beyond and How China is setting the pace with new media solutions.