MUMBAI: Specialisation is the order of the day. Keeping this in mind the Mumbai-headquartered communications management firm CMCG India has launched SportzPR, Indias first specialised communications consultancy focusing exclusively on the Business of Sports. The new venture was flagged off on 19 September in the presence of former Indian cricketer Abbas Ali Baig in New Delhi.
SportzPR will help clients get more value from their investments in sports, celebrities and events. And it could not have had a better promoter. CMCG India has been working closely with Indias biggest sports broadcaster, ESPN STAR Sports, for the past five years.
Says the dynamic young CMCG India managing director Samir Kale: "Sports is one of the biggest industries worldwide and attracts billions of dollars of investment. While the corporate spending on sports has witnessed tremendous growth in India the past few years, India still has miles to go in terms of building a sports culture. Thats the big opportunity for SportzPR, to help unleash the full potential of sports through enhanced public understanding and perception."
SportzPR will offer a wide range of services to corporates, athletes and sports organizations including the development of sports strategies, execution of the strategies to maximize returns, counseling on sports marketing promotions, media relations, media training, event strategy, management and co-ordination.
"Sports occupy maximum space in the daily newspapers, yet it remains the most under-utilised communications opportunities. SportzPR will help companies identify a dynamic range of high profile, yet highly cost effective sports association and branding opportunities to help build and maintain strong corporate and product awareness," he adds.
SportzPR will also help companies develop and execute a strong internal sports strategy with a focus on building healthy active individuals. "An effective internal Sports strategy is essential to build a healthy and competitive environment at todays stressful workplace," says Kale.
Many sports organisations in the country have been grappling with various issues relating to increasing the participation of individuals and corporates in the game. He said, "As a start, a sound communications strategy and media relations plan will go a long way in helping various sports organizations achieve their objectives. SportzPR will offer professional support to help realize the un-tapped potential of various sports in the country."
Kale, who has counselled with several multi-national corporations and large Indian companies on a range of diverse communication management issues, said that SportzPR is building a team of experienced professionals with a thorough understanding of sports environment in India.
Started in 1994, CMCG India is one of leading communication management consultancies in India with offices in Mumbai, New Delhi, Chennai and Calcutta. Some of CMCG Indias clients include ESPN STAR Sports, Pepsi, CNN, Lazard, Cartoon Network and HBO among others.
