Zee Television will examine the lives of celebrity personalities in-depth with a new show Jina Isi Ka Naam Hai. This is the first time Prannoy Roy's New Delhi Television (NDTV), that provides all content on Star News, has produced a programme for the channel.

The celebrity show is set to commence airing from 22 March every Friday at 9 pm.

The show will see important personalities from different walks of life like film, politics, sports take centrestage. The show will interact not just with the celebrities but also with people who have played important roles in their lives. In this way a well rounded personality will be exposed. Actor Shah Rukh Khan kicks off the action. His friends in school, a school teacher, his wife Gauri and her parents are among those who will be interviewed.

Subsequent episodes are expected to feature, among others, former Miss World Aishwarya Rai, Indian cricket captain Saurav Ganguly and Bihar political strongman Laloo Prasad Yadav.

The show is being produced by NDTV World, a wholly owned-subsidiary of NDTV. Roy had reportedly arranged funding to launch NDTV World as an entertainment channel but put the plans on hold as the prevailing climate of dwindling advertising revenue coupled with increasing programming costs was a major dampener.

ZEE ACQUIRES RIGHTS TO LATA SHOW: Zee TV has reportedly secured exclusive telecast rights for a mega Lata Mangeshkar musical programme organised in Hyderabad on Saturday.

Awaz Hi Pehchan Hai marked 60 years of India's most celebrated songstress's involvement in the recording business. Among the other singers who were present at the function included Udit Narayanan, Roop Kumar Rathod and Usha Mangeshkar.

At the function, Zee Telefilms chairman Subhash Chandra presented the singer with a cheque for Rs 10 million as a donation towards a facility for the poor at the Deenanath Mangeshkar Memorial Hospital in Pune city of Maharashtra state.