Discovery channel returns to India for the second instalment of its reality show featuring babies, World Birthday. The concept involves filming babies born on the same day and Mumbai figures among the cities chosen for shooting on location for the day. Reports say footage will be shot either at the Wadia, Bhatia or KEM hospitals in central Mumbai on 10 July. The show will air on New Year's Day 2003.
World Birthday is also scheduled to visit Afghanistan, South Africa, Argentina, Russia, Japan, Memphis and Scotland. As with last time, the channel will concentrate on the cultural diversity across countries and the manner in which people belonging to different races react to a newborn.
World Birthday is a co-production of Discovery Networks International (DNI), TLC (The Learning Channel) and the Granada/New York Times Joint Venture.
Discovery Channel also has plans for a World Wedding Day show. As the name suggests, marriages across the world will be filmed on the same day showing differences in customs and traditions. Launched in 1995, Discovery Channel India claims to reach over 21 million homes and has recently been revamped with a complete image makeover.