MUMBAI: In a move to help investors power up their equity portfolio, ET Now has taken another investor welfare initiative Market Masters'. The 30-40 minute long tete-a-tete with Kotak AMC MD Nilesh Shah and the channel's senior editor (stocks) Niraj Shah will be telecast on ET Now on 18 September at 6 pm.

It is a series of on-ground seminars that enables participants to interact with leading market experts and learn from their outlook of the markets. The experts share their perspective on the prevalent market conditions and how to formulate simple yet effective portfolio strategies to grow their wealth.

“Under 'Market Masters', we will organize investor camps across the country. We started the camp at Ghatkopar," Shah said.

Through this initiative, the channel aims at educating and engaging its viewers on various aspects of investing. This initiative will provide insightful recommendations to investors to help them make smart investment decisions.

“This initiative is all about educating and enlightening retail investors on stock markets. Whenever we talk about markets, stocks etc the first name that comes to mind is ET Now,” said Shah.

He also advised investors to take a long term view on the market and take informed investment decisions after careful analysis of stock and companies. Individuals who do not have the time to understand the market should invest in SIP mutual fund and follow asset allocation strategy.

The recorded event was attended by over 400 investors and Shah addressed various investor queries. He also stated that investing was not a passive game and one should be an active investor.