MUMBAI: Sooperfly has denied that Nexgtv has acquired its parenting shows' international digital telecast rights.

"The nexGTv team seem to have sent out this release to ITV without discretion. The article has mentioned about the supposed association with our organisation which is factually inaccurate and unverified, and retaining such a story will have an adverse effect on our brand and equity," said a spokesperson from the 120 Media Collective. Sooperfly is a joint venture between Diagonal View and the 120 Media Collective.

Earlier in the day, indiantelevision.com had published a story based on a press release from Value360 Communications (an affiliate of Huntsworth) the agency that represents nexGTv with the header "nexGTv acquires Sooperfly parenting shows' international digital telecast rights".

In the release Value360 had stated: Nexgtv has acquired the international digital telecast rights to the immensely popular parenting TV series, ‘The Tara Sharma Show’. The move enables new and existing nexGTv users to view content that focuses on childcare, family-centric topics and women’s & children’s issues, spread across 13 episodes each from Season 1 and 2 of the show.