BENGALURU: Star India’s Malayalam GEC offering’s 19th edition of its annual film awards function (Asianet Film Awards 2017) was held recently at Cochin. The event will be aired next weekend over two days– Saturday 11 February and Sunday 12 February at 630 PM. The broadcaster has roped in 15 on ground and on air sponsor for the event.

These include Presenting sponsor -Vivo, Title sponsor- Nirapara, Powered by sponsors Asten Realtors and Josco Jewellers. Associate sponsors include Gateway Beaumonds, Popees, Gonexa Mattress, Yamaha, Bhima Jewellers, Chungathu Jewellery, Nerolac Excel Total. Costume Partner for the event is Swayamvara Silks.

The channel says that ten thousand people attended the ground event. Several prominent persons from the film industry and socio-cultural spheres were present on the occasion. The event was also attended by cross section of stars from the south Indian film industry and there were colourful programmes performed by leading Malayalam artistes along with a mix of stars from Tollywood and Bollywood. Malayalam film superstar Mohanl Lal’s live action sequences based on his super hit movie Pulimurugan and Nivin Pauly’s magical performances were the main attractions of the ground event.