MUMBAI: Looking for fresh fashion to raise your style quotient? Fynd, the unique fashion e-commerce portal which brings the latest in-store fashion online, is precisely the platform that can provide you with unparalleled shopping experiences. In Fynd’s second ad campaign, ‘Still stuck with the old?’ the fashion e-commerce portal has taken a humorous route to convey its core proposition of offering the freshest fashion. Through this campaign, Fynd wants to be known as the only e-commerce player to provide fashion straight from the brand stores.The ad will be launched on YouTube,other online channels and on TV in the first week of May.
Fynd aims to establish itself as a one-stop destination that offers fresh fashion everytime and serve customers with only the latest and most authentic products. The video ad, in a rib-tickling way, seeks to draw an analogy between a former boyfriend and old fashion. It communicates to the viewers that within two months, everything gets old. While it may be hard to find a new boyfriend, fresh fashion can always be procured by simply logging on to Fynd. Unlike its first ad campaign, this time, the Fynd team internally worked on the idea of the ad film and briefed it to the production house. Directed by Jay Bhansali under the banner Veda Productions, Errol Peter Marks, Tushar Pandey of the Pink movie fame and Rashi Mal are the actors in the ad film.
Fynd co-founder Harsh Shah said, “Fynd directly sources products across various categories from the most prominent brands in the country and brings the latest in-store fashion online. We want our customers to look at us as a one-stop destination for all their latest fashion requirements. None of the other e-commerce players is able to provide fashion straight from the brand stores yet, and that’s exactly what makes us unique. By working on the framework for the ad campaign, the team was able to communicate the brand philosophy better and save money at the same time. We believe the new campaign will elevate Fynd’s proposition of being the only platform that offers fresh fashion.”
Veda Productions director Jay Bhansali said, “Fynd gives the latest in-season fashion at store prices. The team at Fynd had a clear-cut vision of how their ad campaign should be. The framework was ready and we just had to help with the conceptualization. The whole ideation was a success with the team’s effort. We have tried our best to make this ad as entertaining and relatable as possible.”
Fynd’s first ad campaign that released in January looked at establishing the fashion e-commerce portal as the ultimate destination for authentic and latest fashion. The video had garnered 1.5 mn views and was covered in afaqs! – Top 10 viewed ads and other leading platforms.
