MUMBAI: In a recent development, SBI Mutual Fund, the fifth largest (by AUMs) asset management company in India, recently appointed FCB Ulka as the Agency on Record for its creative mandate. The account will be serviced from FCB Ulka Mumbai.

The account was awarded to FCB Ulka following a multi- agency pitch.

SBI Mutual Fund (SBI MF) has completed 30 years of successful operations in India. With a widespread network spreading over 165 branches across India, SBI MF has a strong and proud lineage that traces back to the State Bank of India (SBI) - India's largest bank. SBI MF is a Joint Venture between SBI and AMUNDI (France), one of the world's leading fund management companies.

Commenting on the win, Nitin Karkare, CEO, FCB Ulka, said, “SBI MF is a magnanimous brand, however the category it operates in is challenging. We are delighted to bring alive the new chapter in story telling for the brand, marrying it with the trust the brand has garnered over the years. We look forward to a memorable journey and join hands in the endeavour- ‘a partner for life’ with the ‘never finished’ algorithm!”