MUMBAI: Havmor, as part of a strategic brand repositioning exercise, released its latest #MadeOfMilk series with two cool cows.

Conceptualised by Creativeland Asia, which recently won the brand’s creative duties, this is the first in a series of three seconds to 20 seconds spots highlighting Havmor’s proposition of real milk ice cream.

#MadeOfMilk has been launched with an aim to create a property that reflects what Havmor stands for. The insight behind the series, is to grab the attention of the consumer and create a lasting impression of the brand message. The ten-second film shows two animated cows in a cold barn who are obsessed with Havmor Ice Cream. 

Havmor Ice Cream VP - head of marketing Chaitanya Rele said, “We want to establish Havmor as a brand synonymous with real milk ice cream. And who better to tell this story than cows themselves. The communication for Havmor has always been fun filled and vibrant as the brand stands for goodness made real, and #MadeOfMilk pushes that thought further in a humorous way. With the help of the two Cool Gaiz, we want to catch the attention of the audience and make the brand memorable.”

Creativeland Asia Group founder and creative chairman Sajan Raj Kurup said, “In a world where our attention span is diminishing, every second matters."