MUMBAI: Homeshop18, part of TV18 Home Shopping Network has appointed Manish Kalra as CEO. Kalra joins Homeshop18 at a critical yet promising stage in the company’s journey when it has merged its business with Shop CJ, thereby becoming the largest television home shopping brand in India.

He brings with him extensive experience in e-commerce and will report to the board of TV18 Home Shopping Network.

Speaking on his appointment, Kalra said, “I am excited to join Homeshop18 and look forward to working with and learning from the talented team there. Retail industry in India is going through a transformation phase. The team at Homeshop18 has a unique opportunity to deliver innovative products and solutions to our customers that will bring greater value to them, our suppliers, employees, investors and other stakeholders in the process. I am grateful to the HS18 board for giving me this opportunity.”

Prior to joining Homeshop18, he was the chief marketing and business officer at Craftsvilla where he was the overall business P&L owner. He is a young achiever and comes with over 16 years of experience in leading businesses across e-commerce, IT, FMCG and BFSI Industry.

Over the years, he has gathered deep understanding of customer behavior and can convert a business vision into a customer relevant story, combined with exceptional execution skills. Prior to Craftsvilla, Kalra has worked for companies such as Amazon India, MakeMyTrip and Dell.

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