MUMBAI: McNROE, owner of brands Wild Stone and Secret Temptation has launched its latest television commercial for Wild Stone Code.

Code is a sub-brand with six variants inspired by precious metals (platinum, titanium, gold, copper, bronze and steel), which is reflective of the quality of fragrances on offer and operates in the premium segment of perfumed body spray category.

The commercial is a tongue-in-cheek story that showcases the eternal fight men have had in the quest for precious metals.

Conceptualised by Soho Square, the TVC is staged in a sub-terrestrial cavern with a group of young miners in the hunt for something precious. The story is about the essence of a man’s devious want to own fragrances as exquisite as precious metals, and he is ready to fight his fellow men for it.

“Men have always fought over precious metals. The collection from is yet another great reason for them to start a new fight,” avers Ogilvy & Mather chief creative officer Sukesh Nayak.

McNROE consumer products chief business officer Sanjay Srivastava says, “Code has always had a strong consumer preference for its fragrances. This is an attempt to strengthen and leverage the consumer acceptance to build a larger franchise.”