MUMBAI: PTC Network, a Punjabi TV content provider, has selected Amagi’s cloud platform to centralise all its operations. Amagi provides cloud-based technology for TV and over the top (OTT) broadcasters.
As part of the engagement, PTC Network will transition its existing seven channels to the Amagi platform, and additionally launch eight new feeds as part of its global expansion.
Over the last decade, PTC Network has grown significantly reaching audiences in the UK, US, Canada, Australia, New Zealand and parts of Europe, apart from India. “Till now, we were using traditional broadcast models to run our playout and delivery operations. These are not only CAPEX-intensive, but they also limit our ability to scale our global operations and manage it centrally,” said PTC Network MD and president Rabindra Narayan.
Using Amagi Cloudport, PTC Network can move its content assets to the cloud, store and manage them centrally. Through a single web user interface, PTC Network can configure multiple feeds, define playlists, create schedules, add dynamic graphics, deliver and monitor all its feeds without having a large physical infrastructure.
“This transition will be a game-changer for us as we can now launch new channels on the cloud instantly, and deliver it to any region, any platform and any device in the world. We are absolutely excited to partner with Amagi as we continue on our global expansion,” added Narayan.
“PTC Network’s aspirations are truly global. Their decision to embrace cloud technologies is in line with the global trend, and we are very delighted at the opportunity to lead this transition for them,” said Amagi CEO Deepakjit Singh. “They can now reach new audiences with shorter lead time, and can launch linear channels on both traditional TV and OTT without investing in additional infrastructure.”
Amagi will continue to deliver PTC Network channels to leading operators and teleports including Dish TV, Sling, and SKY Broadcasting among others, across DTH and cable platforms.
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