MUMBAI: Leading global content producer and distributor Keshet International Studio (Keshet) has partnered Shemaroo Entertainment Ltd’s (Shemaroo) subsidiary Contentino Media for content distribution. Keshet, globally known for producing drama, comedy and entertainment content, will now give exclusive distribution rights to Contentino to sell shows to airlines across Middle-East and Asia.
Contentino Media, which already provides movies in more than nine Indian languages, will be now providing airlines with global content thanks to the tie-up with Keshet. The library of Keshet includes top-rated shows from all across the world such as Prisoners of War, upon which the award-winning American spy thriller Homeland has been developed. The other notable shows include British show called The A Word and The Brave, an American show. With passengers looking forward to more variety in content during their travel, airlines can opt to provide best to their customers with this tie up.
Contentino connects with more than 55 airlines all around the world and provides an eclectic mix of content. Some of the major airlines that the company provides content to are Jet Airways, Emirates, Singapore Airlines and Qatar Airways. At present, Contentino’s content library consists of more than 4000 movie titles across languages.
Shemaroo chief operating officer Kranti Gada said, “With this partnership with Keshet, we are excited to broaden our content offering and premium international content. In 2015, we acquired Contentino Media, which helped us enter the inflight entertainment distribution space and, in just a short span of time, we have become one of the leaders. Now, with our partnership with Keshet International, we aim to further strengthen our content library in this space. We are in an era where inflight entertainment is becoming transformative with personal devices becoming gateways to a whole range of surface transport services.”
Keshet’s head of Asia, Gary Pudney, said, “This deal with Contentino Media demonstrates our strategic approach to audience building. The Asia Pacific market is predicted to be the fastest-growing region for global in-flight entertainment and we hope this deal leads to other opportunities elsewhere.”
“What is exciting is that we will now offer customers hundreds of hours of international programming to enjoy during their travels which includes critically acclaimed shows like The Brave and top rated European show Holloway Prison - Women Behind Bars. Our foundation in content will help us cross sell our propositions to all airlines,” Gada added.
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