MUMBAI: SoftBank subsidiary Brightstar Corp has appointed Sanjeev Chhabra as the new director of India business, the company said in a release on Tuesday.

Earlier Chhabra was responsible for thr B2B enterprise business at Brightstar, has taken over the role of director from Deval Parikh. In his new role Sanjiv will be responsible for Brightstar’s business across the India market.

Prior to this Chhabra was senior vice president at a B2B enterprise business where he was responsible for profitable growth of the business unit and worked closely with OEM and channel partners.

He brings with him more than 22 years of experience in ICT industry, out of which last 10 years have been with Brightstar. He had previously worked in roles including direct partner engagement and vendor relationships.