MUMBAI: Unimoni, a global financial services brand, has taken over the title sponsorship for this year’s Asia Cup tournament which will commence from 15 September 2018 in the UAE.

Unimoni is a non banking financial company (NBFC) in India with offerings across credit solutions, foreign exchange, payments and wealth management.

Speaking on the partnership, Unimoni India MD and CEO Amit Saxena said, “Unimoni is delighted to gain the title sponsorship rights for this year’s Asia Cup conducted by ACC. Cricket is worshipped by a billion fans in India and it is a perfect platform for Unimoni to connect with them. We are confident, this will mark a beginning of a long-term association with the sport and its many forms.”

The 14 days cricketing extravaganza will see heavy weights like India, Pakistan, Sri Lanka and Bangladesh, rising stars Afghanistan and a qualifier compete with each other to be crowned champions of the Indian sub-continent and Middle-East Asia.

Going by previous editions, the tournament is expected to generate great excitement among fans. The last edition had a viewership of nearly 300 million, which is expected to be easily surpassed this time.

The tournament promises many exciting memories to the fans with the highlight being the much-awaited India versus Pakistan clash on 19 September. This edition also marks a return to the favourite ODI format for the bi-annual tournament.