MUMBAI: Aaj Tak, India’s No. 1 Hindi news channel with over 25 crore viewers (Source: BARC, TG:2+,Mkt:HSM, Period: W29'18-W32'18,) kicks-off the third edition of its annual mega Hindi literature festival - Sahitya AajTak . The three-day extravaganza will be held in the capital at the Indira Gandhi National Centre for the Arts from November 16-18, 2018.
A confluence of poetry, prose, music and drama, the festival is an initiative to highlight the importance of art & literature in today’s era. The fest brings together a diverse mix of India’s renowned personalities from writers, scholars, authors, musicians, actors, columnists, business leaders, poets and theatre artists on one platform to express their views openly and engage in a meaningful dialogue.
The mega festival will be a grand affair with attendance from many celebrities like singers Javed Ali, Malini Awasthi, legendary Wadali brothers, actor Annu Kapoor, writer Chetan Bhagat, poet Rahat Indori and many others. Actor and poet Piyush Mishra, screenwriter Prasoon Joshi and the renowned poet & writer Javed Akhtar will enthral the audience with the magic of their words. Actors Deepti Naval and Shekhar Suman will talk about theatre while journalist Sagarika Ghose and Governor of Goa Mridula Sinha will share his wisdom on politics.
This year the festival will have 100 sessions and close to 200 guests & speakers with an audience. The festival is a platform for celebrating the rich Indian culture with theatre, poem, Sufi music at the helm, giving a platform to budding writers/artists to articulate their thoughts. The festival will have sessions in which India’s top TV anchors will interact with guests from various fields like art, cinema, music, theatre, and politics.
This year Sahitya Aaj Tak will see a fusion of great ideas and witness a joyful synergy of literary artists hailing from different parts of the country. The past two editions have seen the festival transforming into a global phenomenon. The grand celebration of art and all that it stands for will bear testament to music & cultural programmes with throngs of enthusiasts. The festival will see the presence of literary stalwarts renowned for their works in Hindi, Urdu, English, Awadhi, Bhojpuri and Punjabi.
