mumbai: Members South Indian Music Companies Association (SIMCA) has entered into an agreement for monetizing its public performance rights with Phonographic Performance Limited (PPL). This tie-up gives PPL access to over 100,000 sound recordings from films, independent & devotional albums, songs from Tamil, Kannada, Telugu, Sanskrit and Malayalam.

With the likes of 5 Star Audio, Star Audio, Satyam Audio, Amudham Music, Millenium Audio, Symphony Recording Company, Mass Audio, Nadham Audio, Melody, Modern Cinema and 45 other record labels coming on board, PPL increases its offering in classics from maestros like S.P.Balasubramanyam, KJ.Yesudas, Chitra and M.S.Subbulakshmi. SIMCA members command more than 60% market share in the south Indian music market. SIMCA continues to monetize its content on Radio & Digital platforms directly.

Mr. Rajat Kakar, CEO & MD of PPL says “We welcome SIMCA members and are proud to be associated with this important confederation covering all southern states. We are delighted to have a larger offering of popular South Indian music; as we attempt to make PPL a truly pan Indian sound recording performance society, representing music from member companies across the length and breadth of the country. It is a historic moment for the Indian music industry. With this our member count has exceeded 300”

Mr Rajesh Dhupad, Joint Secretary, Simca shares “PPL has undergone a positive transformation in the last one year and hence our member’s decision to associate with PPL was a unanimous one. With the new professional management team in place, the policies and systems have become extremely transparent. We look forward to garnering revenues on the public performance platform & ploughing it back into content creation, thereby adding value to the entire music ecosystem in south. We will work closely with PPL in guiding the organization to greater heights.”