MUMBAI: Made-in-India sanitary napkin brand Niine has launched, in collaboration with Federation of Obstetric and Gynaecological Societies of India (FOGSI), a period tracker app. The app has been developed in consultation with medical professionals and is said to be the first to be developed by a sanitary napkin brand in India. The app is available on Google Play and iOS for download and works in Hindi as well as English language.
As per the brand, the Niine Period Tracker is the solution for girls and women across India who want to move past the ‘taboo’, which menstrual hygiene is in the country, and become more aware of their body’s functions and their natural menstrual cycle. Offering convenience to women and girls, the app initially asks for the user’s age, date of last period and how long their averaged period lasts. Once this is complete, users are able to the keep a log which helps the app to generate its prediction for the following month.
Speaking about the launch of the Niine Period Tracker app, Niine Sanitary Napkins CEO Richa Singh said, “The Niine Period Tracker app builds on Niine’s already formidable reputation as a challenger brand, now becoming the first sanitary napkin brand to launch a period tracker app. We are also leading the way in innovation in the field with the app’s Amazon integration, making it easier than ever to order sanitary napkins through the app when supplies are running low. With this app, we are giving women across India more control over how they manage their periods, and are helping them to learn more about how their own bodies work.”
Discussing the significance of the app, Niine Sanitary Napkins founder Amar Tulsiyan said, “I am delighted that women and girls across India can now access the Niine Period Tracker, the first such app from a sanitary napkin company. This leap into the digital sector marks a significant moment for the Niine Movement. 71% of girls in India have no knowledge of menstruation before their first period. This can help to embed the stigma in later life, which is why it is important that they learn to have a healthy relationship with their menstrual cycle. Having the ability to track your own period is an immensely empowering resource for women, and I believe the app embodies Niine’s aim to spread menstrual hygiene awareness through education, enrolment and enhancement.”
